Author：Crystal ZhouDate：2023-6-29
In the blink of an eye, 2023 is almost halfway through. Looking back at the goals set at the beginning of the year, regardless of how well they were done, whether it was good or not, I believe every foreign trade person is filled with emotions.
I still remember the strongest voice in my heart at the beginning of the year: I want to make a breakthrough in 2023! The most important manifestation of a breakthrough is performance. Fortunately, in the past six months, I have been constantly echoing in my heart and have never forgotten my goal of striving. I hope to continue supporting the second half of the year and achieve greater performance growth.
Looking back at the single customers in the first half of the year, the re examination analysis shows that whether the inquiry customers or RFQ customers, they must have advantages to win customers. This advantage can refer to many aspects: price, company strength, factory strength, years of establishment, etc. (including but not limited to various Hard power and soft strength). Perhaps my cultivation is not enough. Personally, I feel that soft power is relatively difficult to persuade clients. Every time I move out, I appear very dry and cannot impress clients. In real negotiations, customers often care most about price, which can easily lead us into a price war. Even if we win an order, the profits are not as good as expected.
Besides price, customer demand is the most important factor that determines the success or failure of an order. Through a review of customers who completed transactions in the first half of the year, it was found that many customers placed orders according to their customized requirements. Even if the communication process cannot meet the customer's requirements, we can make slight changes based on our original product and truthfully inform the customer. Sometimes, the customer can still accept it. Because in this situation, not only our own company cannot meet the high requirements of customers, but also other competitors cannot meet them. When ten suppliers give up on customers, our probability of winning orders is much higher.
